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Parents clueless about teens and messaging apps but advertisers aren't Teenagers, a historically wily demographic, are increasingly moving their digital social lives from public sites where their parents hang out to smartphone messaging apps, giving them nearly complete privacy in their online social lives.
The popularity of these apps is showing up in surveys and focus groups. Kik's use has soared to 40 percent of teens. To parents, many of whom are so clueless about technology that they rely on their children for tech support, the danger is obvious. To advertisers, the pandora promotions australia 2014 opportunity is enormous. "At a loss for words?" says Line's website. "Spice up your chats with animated and talking stickers!" On Kik, advertisers are texting with teens the next pandora jewery part of this sentence is not fiction using bots. MTV, Under Armour, Funny or Die, Amazon, fashion blogs, movies, the Indianapolis Colts and The Washington Post are using artificial intelligence to push their brands with quirky conversations. This reporter to the MTV bot: "Hi!" MTV bot: "Why hello there! I know we just met, but you should check this out... Tell me what you want shopping pandora charm to see." This reporter clicks "Men's fashion." A picture pops up of a man in an outfit this reporter would never wear. "It's fascinating," said Catherine Boyle, an analyst with eMarketer. These messaging apps present very different ways where can i find a pandora bracelet for brands to engage with younger consumers. Banner ads are never going to work. Branded bots are a really clever way to let brands offer a more natural presence of themselves.
Share on Facebook Share on Twitter Show more Share on Facebook facebook Share on Twitter twitter Share via email email Share on LinkedIn linkedin Share on Google Plus google plus Share on Whatsapp whatsapp Share on Pinterest pinterest Share on Reddit reddit For Kik executives, the endgame is not just advertisements. It's what they call conversational commerce. The company is modeling itself after.
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