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Pandora rolls out Sponsored Listening for all brands Pandora fans can now listen for a full hour of music uninterrupted by ads if they agree to watch or interact with an advertisement first.
The streaming music company rolled out its Sponsored Listening feature to all advertisers today, giving companies the option to buy a video or interactive advertisement that can range from 15 seconds to 2 minutes in length. The new feature applies to the free version of Pandora's music service. Those who pay a $4.99/month subscription where to buy pandora charms fee to Pandora's premium service can avoid ads altogether. In a pilot of the Sponsored Listening feature, brands that took part were able pandora charms for wife to increase audience engagement a key metric that advertisers seek because it means potential customers are actually viewing their ads, Pandora said in a prepared statement. That's not nearly enough to satisfy the company's critics in the music industry, who resent how little Pandora pays each.
That's not nearly enough to satisfy the company's critics in the music industry, pandora silver charms who resent how little Pandora pays each. (Jon Healey) The Oakland based company reported a 12% increase in brand awareness and 30% jump in purchase intent for advertisers pandora website jewelry after they took part in Sponsored Listening. Companies such as Corona Extra, Gatorade, Truth and Yuengling are among the first advertisers to sign on to the new feature.
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