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Selfridges celebrates most profitable hour in 100 year history Millions of shoppers swamped the high street in search of bargains as recorded the most profitable hour in its 100 year history.

Crowds lined streets across Britain from 1am before excitement spilled into violence as stores opened, with fights reportedly breaking out amid stampedes in some stores. By 10am, department store had taken just over 2million at its tills across the UK a two per cent increase on its previous highest takings. READ: Where to find the best homeware sales Analysts said foreign shoppers and the mild weather were partly to thank for the retail boom which is expected to reach 3.5billion. Diane Wehrle, insights director at retail analysts Springboard, said sales were "surprisingly positive" amid the overall downturn of high street performance against online. She said: "It is encouraging to see High Streets performing significantly better than Boxing Day last year. This can be put down to an array of enticing offers, the start of clearance and a great atmosphere for customers, in addition to the knock of effect of shoppers heading to their local Shopping Centre, and choosing to have a browse on the High Street too." In London, queues numbered up to 4,000 outside some stores up to half of them Chinese and Middle Eastern, according to reports. estimated more than 130,000 customers at its Oxford Street store, with crowds flocking to the luxury fashion section and elbowing one another to get a glimpse of an Oscar de la Renta bustier dress slashed in price form 14,470 to 2,995. The first product sold in the London store was a Valentino Wristlet, reduced form 1,400 to 700. Sally Erwin, a shopper from the US at in Oxford Street, said: "This is really a madhouse compared to the United States." Daniel Graham, from Australia, added: "It's a bit mental, there are a lot of people, a few fights. This lady was trying to push in, and this person wasn't taking it, so they got security." People queuing for the Boxing Day sale Photo: HEATHCLIFF O'MALLEY in Knightsbridge also saw one of its biggest ever queues, which ran around the corner of the store. The department store said it was expecting more than one million customers to come through its doors during the four week winter sale. Ejorn Keight, 29, said the scenes at were "unbelievable", adding: came all the way from Frankfurt in Germany just to shop here. We came for just one day, arriving last night and leaving this evening." Shoppers queue up outside Selfrdiges department store in London ahead of the annual Boxing Day sales Photo: Ben A. Pruchnie/Getty Images West End retail experts said 50% of shoppers are estimated to be tourists, with Chinese, Middle Eastern and US shoppers spending "four or five times the amount of a UK shopper". Jace Tyrrell, chief executive of New West End Company, which represents 600 retailers in Bond Street, Regent Street and Oxford Street, said: "We have seen the rise of Chinese in the last couple of years, they pandora beads cheap prices are now our third largest shopper international and they will be number one in a couple of years. "We have a lot of store staff now speaking Mandarin, also there are services for our Chinese clients making sure they are at the hotels, talking about what the offer authentic pandora bracelet is and having shop staff who can speak Mandarin and take them around." Elsewhere in the capital, 380,000 shoppers were believed to have visited the Westfield Shopping Centres. In Manchester, the earliest shoppers were seen queuing outside a at 3am and were seen surging through the doors as shutters came up. The first buy was a Black Yves Saint Laurent clutch bag reduced to 619. Long queues and heavy traffic also hit the designer outlet store in james avery jewelry Bicester Village, Oxfordshire, while more than 20,000 shoppers descended upon Meadowhall shopping centre in Sheffield. Retail giants John Lewis and Marks and Spencer are also on course for record takings online. John Lewis said it was also enjoying a "strong start", with orders online increasing 17.7% on last year. Mark Felix, director for online trade cost of a pandora charm bracelet at John Lewis, said: "This is strong signal that consumer confidence has come back." Analysis of foofall showed out of town shopping centres enjoyed a 9.4 per cent boost thanks to the growing popularity of so called "click and collect" services, according to retail footfall analysts springboard. Meanwhile, Britons' desire to shop local saw smaller shopping centres surge in footfall by 23.9 per cent.

Ms Wehrle, insights director at Springboard, said sales were "surprisingly positive" as estimates showed around 22 million shoppers are believed to have visited stores yesterday. High streets are welcoming an estimated 22 million shoppers, some of whom started queueing at 1am, as analysts predict takings of up to 3.74 billion during the sales period.


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